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View Full Version : Activisions Profit Rises 7x due to WoW, Starcraft II Delayed

05-08-2009, 11:22 PM

Aug. 5 (Bloomberg) -- Activision Blizzard Inc., the largest video-game publisher, said second-quarter profit rose sevenfold on new sales from the merger with a Vivendi SA unit. The company cut its 2009 revenue outlook after delaying a new online title.

Net income jumped to $195 million, or 15 cents a share, from $28 million, or 5 cents, a year earlier, Santa Monica, California-based Activision said today in a statement. Excluding certain items, profit was 8 cents a share, compared with the 7- cent average estimate of analysts surveyed by Bloomberg. Sales almost tripled to $1.04 billion.

Sales soared with the addition of subscribers to “World of Warcraft,” the multiplayer online title that was part of Vivendi’s game division. The role-playing genre accounts for 31 percent of revenue. Another title, “StarCraft II,” will be delayed until the first half of 2010, leading the company to cut its 2009 sales projection by $300 million to $4.5 billion.

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